PATIENT-ShineMD-002023, A patient’s first impression of a dermatology practice is often facilitated by a practice website. With a good practice website, dermatology practices can make a memorable impression online and thus, stand out among the competition and drive new patient acquisition.
Today’s healthcare consumers spend more than six hours each day online. They are also making healthcare choices and transactions online. In fact, 3 out of 4 patients have looked online for a healthcare provider, and nearly half say a practice’s website plays a role in their decision, PATIENT-ShineMD-002023 according to the Patient Pop annual patient perspective survey. This is an important consideration for consumer-driven medical specialties that rely on a high volume of self-referrals, like dermatology.
In this blog, we share tips to help you make a lasting impression with your dermatology practice website.
Services and specialties
When choosing a provider, patients want to be certain the practice offers all the services they may need. Be sure to highlight each dermatology service and procedure you offer, as well as the skin conditions you treat — especially if you perform a procedure or treat a condition that’s unique for your area. By devoting a single web page to each service, procedure, and condition, you are taking big steps to improve your SEO and drive more website traffic.
Many patients choose their healthcare practice based on the provider they expect to see for their care. Make it easy for website visitors to learn about your podiatrists and other providers with engaging bios. Talk about the podiatrist’s area of focus, experiences, and care philosophy — and always include a photo or two.
As a licensed social worker, my compass through the journey is guided by a group of core values. The National Association of Social Workers defines our core values as service, social justice, dignity and worth of the person, importance of human relationships, integrity, and competence. When feeling frustrated about the work, grounding ourselves in these core values is a good place to start.
However, these values often lack an operational definition. In mental health or healthcare practice, how do these values play out? How do you measure them? Enter the Society For Participatory Medicine, Manifesto. After a quick glance I see how both the Manifesto and core values of social work complement one another. The ability to share and listen, respect one another, share information responsibly, promote curiosity, and be a team builder are keys to good social work practice.
Working with children and families who require significant mental health intervention, they have been told by a variety of systems what to do for a long time. Schools, crisis services, PATIENT-ShineMD-002023, hospitals, residential services, and in some cases authorities like Child Protective Services and Probation, have given advice on how to treat their child. What they often need is someone to simply listen to them. After months and sometimes years they have been talked at by these various stakeholders at community organizations. When people have experienced multiple mental health crises, they need to be talked with, not at.